Creative Director: Paul Speirs
Animation: Floyd Paul & Richard Bolland
Post Production: New Creation Collective

Through this creative piece NCC was able to come alongside Free2Work & share with the world the “Story Behind the Barcode.” is a singular location that streamlines and simplifies the process for consumers on the topic of forced labor. At, consumers can easily search specific products, learn more about various labor standards and corporate practices, and further their engagement through their consumption decisions.